About Sevens Locker

Hi

Thank you for being here and reading about the brands that you are consuming and therefore funding in this crazy crazy world. 

The name of the brand should allude to you that this is a dancer owned brand, from the root. My search for items I felt good in began with swimwear, and so I wore swimwear to the club. Not Dance Wear. Not lingerie. This was unusual at the time as the uniform was almost exclusively HB or AP. I eventually found one G String bikini that became my staple. It made me a lot of money, and from there I began sampling all kinds of pieces in search for something that worked as well as my trusteed G String. 

What brings about money is often adopted in the club and over the years, our club had notably changed into a dancewear dominant club. Sourcing was not easy, I saw girls go through the same hurdles as I once did with finding bikinis. And it made sense, there was simply no demand for a British Dancewear brand to have come about at that time. Dance wear is kin to American club culture, the stage performances, tipping etc. It made complete sense why they simply were not worn in many British clubs. 

My personal journey as a performer was unfolding and it had long been a dream of mine to visit the states in this realm. I knew it long before I put any plans down or really conceptualised owning this business. I had always wanted a clothing store but it was only when I began thinking beyond leaving the industry, and actually responding to a life I was already so consumed by, that I really drew my attention to a close in creating a brand for myself and all the others that were like me. Whether you're wearing Sevens Locker to clock in or go to a beach club, you can style yours in a way that is fitting to you.

Seven's Locker is entirely funded by one human, me. This means that bringing you a new collection does take me a lot more time than your average retailer. It's a million micro steps, but real things take time.

I am routinely working on my growth, expansion and LIVING IN THE MOMENT to keep me sane and produce authentic expressions of my work, to explain my hiatus in big bad New York.

Thinking of everybody, everywhere

SEVEN